Cracking the Advertising Code DVD

Item #: 3405-DVD
ISBN: 1-57175-240-4

©2006 Learning ZoneXpress

Run time: 20 minutes
Audience: Grades 7 - Adult

Closed Captioned

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!

Viewers will learn how to make good buying decisions by spotting advertising ploys including:
• Celebrity endorsement
• Customer testimony
• Emotional appeal
• Unproven claims
• Urgency and more

Teaching Materials Included

Download

Advertising Code Video Worksheet

"Perfect for classroom use."
--Booklist, January 2007